03.03.2025 - 22.03.2025 (Week 5 - Week 7)
Chang Yu Rou | 0374168 | Bachelor of Design (Honours) in Creative Media
Design Principles GCD60804
1. INSTRUCTIONS
▸ Design Principles_MIB_Feb 2025_Approved
Task 3 Development & Design - Instruction
- A recap of Task 3 brief.
- Select one of the 3 ideas you proposed in Task 2.
- Develop it through colour exploration, composition, typeface, positioning, etc., with design principles in mind. Finalise your idea.
- Create your final design in A4 size, JPEG format in at least 300dpi pixel size.
- Label the design as <Your Name_Title of Design_Task 3>.
- Write a 200-word rationale explaining/defending:
- i) the decisions made in your design
- ii.) the meaning/purpose of the design
- iii) the design principles that are employed to create the design.
- Include feedback from your lecturer.
2. PRACTICAL
Selected Idea in Task 2
I have selected Idea #1 from Task 2 to develop my design for Task 3.
📌Idea #1
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| Fig 1.1 Sketches of Idea 1 |
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| Fig 1.2 Colored Sketches of Idea 1 |
Idea #1 Rationale
I applied the design principle of the golden ratio to achieve a visually balanced composition.
The repetition of ivy leaves follows the golden
ratio line, creating movement that guides the
viewer’s eye. Arrietty is emphasized as the focal
point of the poster. Additionally, contrast is used
effectively, with red elements drawing attention.
For my first idea, I redesigned the original poster by keeping the
iconic ivy leaves from Arrietty. I wanted to
create a magical feeling, so I
made Arrietty the main focus, standing on the ivy
leaves. I took inspiration from real ivy leaves, which naturally
curve and intertwine, giving a more organic and enchanting look.
The background represents a lush forest, similar to
the setting in the movie where Arrietty moves through trees and
dense foliage. By surrounding her with ivy leaves, I aimed to
capture the sense of adventure and wonder in her tiny world.
Development
✒️ Colour Exploration
I uploaded my originally chosen artwork from Task 1, The Secret World
of Arrietty (2010), a Studio Ghibli Japanese animated movie poster, to
Coolors
(image color picker) to generate a color palette from the original movie
poster.
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| Fig 2.1 A screenshot showing the points where the colors were picked from the original movie poster |
✒️ Composition
Golden Ratio
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| Fig 3.1 Golden Ratio Layout |
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| Fig 3.2 Golden Ratio Idea |
Rule of Thirds Composition
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Fig 3.3 Rule of Thirds Layout |
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| Fig 3.4 Rule of Thirds Idea |
Cross Composition
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| Fig 3.5 Cross Layout |
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| Fig 3.6 Cross Layout Idea |
✒️ Typeface
Original Arrietty Movie Poster's Typeface:
The typefaces used in The Secret World of Arrietty poster appear to be
a combination of a serif font.
A serif font similar to "Garamond", "Minion Pro", or "Times New Roman"
with some customization.
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| Fig 4.1 Screenshot from the original poster, title |
FH Cordelia Font
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| Fig 4.2 FH Cordelia Font, Pinterest |
Epika Serif Font
.jpg)
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| Fig 4.3 Epika Serif Font, Pinterest |
Process
After receiving Week 6 feedback from Dr. Jinchi, I took her feedback into
account and began finalizing my idea.
✒️ Sketch
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| Fig 5.1 Final Sketch |
✒️ Apply Colour
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| Fig 5.2 Sketch with colour applied |
✒️ Final Outcome
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| Fig 5.3 Final Deign, Chang Yu Rou_The Secret World of Arrietty_Task 3 |
Rationale for the Design
i) Design Decisions
In my design, I chose to illustrate Arrietty, the tiny girl, sitting on a
tree branch while holding an ivy leaf. This decision helps show her small
size compared to the environment. I placed her looking up at the title to
create a connection between the character and the movie's name. The
background is filled with green plants, representing nature, which is an
important theme in The Secret World of Arrietty. The illustration has a
soft, hand-drawn style to give it a warm and magical feeling.
ii) Meaning and Purpose
The purpose of this design is to capture the essence of The Secret World of
Arrietty, a world where tiny people live in secret among nature. By showing
Arrietty holding a large ivy leaf, the viewer immediately understands that
she is very small. The colors and setting also create a sense of wonder and
adventure, which reflects the story's themes of curiosity and discovery. The
placement of the title above Arrietty makes it look like she is gazing at
it, guiding the viewer’s attention.
iii) Design Principles Used
Rule of Thirds: The key elements in the design, Arrietty, the ivy
leaf, the branch, and the title are all positioned along the lines of the
rule of thirds.
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| Fig 5.4 Rule of Thirds in my final project |
Approximate Balance: The elements are arranged to keep the design
visually stable. Arrietty’s presence on one side is balanced by the text on
the other.
Contrast: The bright red of Arrietty’s dress contrasts with the green
background, making her stand out.
Emphasis: The main focus of the design is Arrietty, as she is the
most detailed and colorful part of the image.
Harmony: The colors work well together, creating a natural and
pleasing look.
Word and Image: Since this is a movie poster, the title is clearly
integrated with the illustration, making the design informative and visually
appealing.
3. FEEDBACK
Week 6
Specific Feedback:
- Dr. Jinchi suggested that I use the rule of thirds to develop an idea for Task 3.
- For the cross, there is no difference from the original poster. She recommended improving the rule of thirds to make the composition feel more natural.
- For the rule of thirds, Dr. Jinchi suggested that Arrietty could be sitting on the branch of the ivy leaves, either looking at the title or facing the audience.
- She also recommended trying the Epika Serif font for Task 3, as it has a similar flow to the original poster and might work well.
Week 7
Specific Feedback:
- Dr. Jinchi says that my final design is much better. Compared to before, it still retains the original feel of the poster, which is good.
- In my final design, the slightly blurred garden background highlights my main figure and text. My title has a slight shadow, which works well and can be kept.
- Things need to add on: For my final outcome, Figure 5.3 needs a title.
- Dr. Jinchi says my blog is well-organized, and all required elements are in place.
- Dr. Jinchi says that after all my exploration, she believes my final outcome is a significant improvement compared to my previous suggested layout. It has more liveliness now, and the rule of thirds definitely works better.
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